Alyssa Ideboen
Competitive Intelligence at Contrast Security
Based in Atlanta, United States
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Seniority
Staff
Department
Sales & Business Development
Location
Atlanta
Industry
Software Development
Company size
225
Contact information
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a•••••••@contrastsecurity.com
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Background
About Alyssa Ideboen
Senior product marketer with deep expertise around vulnerability management, application security (IAST, DAST, SAST, RASP, WAF etc.), posture management, forensics, cloud security, endpoint detection and response, and more! I have built teams and have worked solo, I geek out on building, positioning and messaging highly technical products for B2B. Strong level expertise in: Building out Competitive Intelligence/Analysis programs soup to nuts Creating end-to-end product launch strategy and execution Creating in-depth Sales Enablement playbooks and training Developing Customer Journey and personas Demand generation lead campaigns with product value Assisting in the build of product roadmaps with market research Working AR strategy and response Enabling PR positioning and messaging Building Product Positioning, Pricing and Packaging Drafting and editing short and long form content (blogs, whitepapers, reports, etc.)
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