Alyssa John

Background

About Alyssa John

I am Manager, Media Intelligence & Analytics at TD, with nearly five years of experience turning human behaviour into business intelligence. My background in market research, consumer insights, and analytics allows me to uncover the why behind the numbers and transform data into strategies that resonate with clients, stakeholders, and real people. My work sits at the intersection of marketing, measurement, and storytelling. I’ve led and supported research across sectors such as CPG, non-profit, construction, and retail, helping brands understand their audiences, track their performance, and navigate a rapidly shifting landscape. Whether I’m designing a custom study, analyzing brand perception, or distilling data into executive-ready narratives, I focus on delivering insights that are not only actionable, but influential. Before joining TD, I grew at Edelman DXI from Intern to Senior Analyst, contributing to projects ranging from large-scale thought leadership to agile client briefs. I worked closely with cross-functional teams, from communications to creative, across the global Edelman network to ensure insights didn’t just sit in a deck, but drove real impact. My approach is thoughtful, rigorous, and human-centered. I hold an MSc in Marketing and Consumer Studies and a BCom in Marketing from the University of Guelph, where I focused on marketing strategy and how consumer decision-making shifts during periods of crisis and uncertainty. I’m endlessly curious and passionate about using insights to inform better strategies, stronger messaging, and smarter decisions. If you’re interested in advancing analytics, telling stories with data, or simply chatting about the future of measurement and decision-making, I’d love to connect!