Alyssa McElrone

Background

About Alyssa McElrone

Enthusiastic B2B Marketing, Communications & Public Relations Leader with 15+ years of experience creating and executing marketing strategies and partnerships with Fortune 500 clients. I enjoy using knowledge gained from large global companies to make a positive impact on small and medium sized companies. I am dedicated to giving my best to my company, to helping us succeed, and creating environments in which people engage and excel- I have successfully led teams in executing targeted marketing and PR campaigns generating multi-million dollar revenue growth through strategic thinking, innovative ideas, cross departmental collaboration, creative solutions and flawless execution. Coming from a media background, I excel in internal communications and external communications-with executive-level written, verbal & presentation skills. I am intrigued by and have successfully addressed the evolving marketing challenges being felt in many small and mid-sized companies and can add value across a wide variety of branding, marketing and communications channels. My "sweet spot" industries are SaaS, Technology & Construction/AEC. It has been exciting to be part of the disruption to the AEC industry, providing solutions to many of these challenges. I also enjoy finding success by diving into new industries and am seeking a role where I can make a positive impact on my company's growth, reputation and culture. Key strengths include: Branding, Marketing Strategy, Thought Leadership, Public Relations, Digital Marketing, Lead Generation, Team Lead, Marketing Technology, Marketing Analytics, Competitive Analysis, Events, Internal & External Communications Recent Successes: • Increased ARR by 200% and client acquisition by 150% year-on-year • Rewrote and relaunched website with 87% traffic increase • Implemented social media changes resulting in +575% engagements,+1718% Impressions,+87% followers • Established thought leadership strategy resulting in 169 media profiles & mentions, 3 bylines, 5 speaking engagements & 2 awards in one year. Media placements include New York Times, Forbes, CNBC, Digital Engineering, Modern Contractor Solutions, Construction Executive, Atlanta Inno, and others Contact: almcelrone@gmail.com