Alyssa Smith

Background

About Alyssa Smith

As a Marketing Automation Specialist, I leverage my expertise in marketing automation and operations to drive short-term and long-term results. I own the full end-to-end campaign development process, from program template setup to tracking and measuring campaigns. I partner with global marketing, field marketing, digital teams, and business systems to align on campaign goals, timelines, and deliverables. I have over 10 years of experience in marketing and CRM roles, including as a CRM Specialist at Charles River Laboratories and a Senior CRM Systems Coordinator at the same company. In these roles, I managed lead management processes and reporting for tradeshows and events, Salesforce.com campaign management and reporting, data cleansing, and customer and prospect list segmentation. Core Competencies: Marketing Technology (MarTech): Salesforce.com (SFDC), Pardot, Marketo, Zoom Webinars/Sessions. Project Management Tools: JIRA, SharePoint, Workfront, Smartsheet, Slack. Productivity & Sales Tools: Microsoft Office Suite (Excel, Word, PowerPoint, OneNote, Outlook), ZoomInfo, Zuant. Strategic Skills: Campaign execution, lifecycle marketing, data-driven decision-making, lead management, workflow optimization. Communication & Collaboration: Stakeholder management, cross-functional alignment, written and verbal communication, team coordination. Process & Performance: Project planning, performance reporting, process improvement, data cleansing and hygiene. Agile Methodology: Applied Agile principles to enhance workflow efficiency, streamline communication, and ensure timely deliverables. Open for opportunities such as: Marketing Manager, Marketing Automation Manager, Digital Marketing Manager among other similar roles.