Alyssa Taylor

Background

About Alyssa Taylor

I’m a marketer who grew up in the age of social media. Not just watching it change how we market, but building strategy around it as it happened. From World Cups to book bans and the rise of women’s sports and BookTok, I’ve spent the last decade leading social and influencer strategy across sports and entertainment, helping brands stay relevant in an ever-evolving world. Today, I lead brand marketing and partnerships at Penguin Random House, the world’s largest trade book publisher, sitting central to all publishing divisions. I oversee brand campaigns, social media and influencer marketing, creative partnerships—anything that gets people finding, talking and thinking about our books in new ways. I’m proud of the work I do as part of the Intellectual Freedom Task Force, and just as proud of the everyday momentum we build through our strong social presence and content. I believe great marketing isn’t just reactive—it’s intentional, audience-first, brand-driven, and built to last.