Alysse Burroni

Background

About Alysse Burroni

Alysse is a strategic, executive business leader for Global, U.S. and local innovations across entertainment and sports for CPG, Tech and Better-For-You brands. She's a full-funnel marketer, customer-obsessed revenue driver and integrated marketing communications expert with a proven track record for driving rapid growth and scale. Alysse accelerates brands, products, programs and businesses by moving at the speed of culture, ensuring partners pay off the consumer, all while leading with a people-come-first example. Beyond business impact, Alysse's work wins awards (Effies, Sabres, PRWeek) and shows up from the world's greatest stages like Cannes, Influencer Marketing Awards and SXSW to local communities where footprints matter most to drive connection. Alysse practices servant leadership, is a trusted client executive partner, in-house brand builder and is skilled at operationalizing the most complex of briefs into high impact ecosystems. Notable Brands: L'Oreal (CeraVe, Kiehl's, essie, Garnier, Lancôme, Skinceuticals, Maybelline, IT Cosmetics), The Coca-Cola Company (Diet Coke, Fanta, Restaurant and Distribution Partnerships), Nestlé (Gerber, Confections), BlueTriton Brands (N. America Waters portfolio), Kotex, SnackNation, Caroo, Department of Education, Covered California. Vertical Experience: B2C, D2C, B2B for CPG, Food & Bev (emerging through fortune 500), VMS, Femcare, Tech, SaaS, Marketplaces, eCommerce, HR, Government (federal and state), Education, Healthcare, Devices, Products & Ecosystems, and Tourism.