Amanda Bernstein
Head of Communications Absa Regional Operations (Aro) at Absa Group
Based in Seychelles
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Seniority
Other
Department
Other
Location
Seychelles
Industry
Financial Services
Company size
42K
Contact information
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a•••••••@absa.africa
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Background
About Amanda Bernstein
As a senior communications executive and former diplomat, I bring a rare blend of strategic clarity, political acuity, and brand leadership to complex organisations operating across Africa and the Middle East. Currently leading communications for Absa Regional Operations, I oversee strategy and stakeholder engagement across 10 banks in nine markets—connecting over colleagues to purpose, brand, and impact. From crisis response to culture change, M&A transitions to ESG narratives, I help organisations distill complexity into clear, credible messages that build trust and deliver influence. I’ve led high-stakes initiatives including a major pan-African rebrand, high-level Board and regulator engagements, and multi-market reputation strategies. Whether advising Group Executives or orchestrating continent-wide campaigns, I’m known for bridging policy and communications, unlocking alignment, and delivering results with diplomacy and precision. I thrive at the intersection of purpose and perception—connecting institutions to the audiences that matter most
Decision-makers
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