Amanda Carl

Background

About Amanda Carl

Storytelling and the ability to articulate a strong narrative is at the core of what I do. After more than 14 years in tech PR, I specialize in making complicated, technological concepts come to life. I’m tenacious, collaborative, and mission-focused. By blending a mixture of agency and corporate experience, I have an innate ability to juggle multiple campaigns, communications strategies, and tasks at once. I serve as a communications advisor to senior leadership and have extensive experience preparing spokespersons for media engagements and high profile events. I have a broad network of global media contacts, having secured feature stories in top tier outlets such as: The Wall Street Journal, Fortune, Fast Company, Wired, MIT Tech Review, Associated Press, CNBC, CBS, USA Today, as well as a variety of tech and industry trades. Additional skills include: digital storytelling, strategic campaign planning, event execution, and crisis management. My previous experience includes: leading IBM Research communications, where I was responsible for transforming the function to drive a global, fully integrated approach to external and internal storytelling. I built a cross-function communications team to support IBM’s first Chief Digital Officer; managed cross-IBM developer communications; drove corporate feature storytelling for the company; and I have nearly five years of agency experience supporting a variety of clients including: Verizon Wireless, IBM, General Motors, Girl Scouts of America, Sun Life Financial, among others. Outside of work, I volunteer my time with the American Lung Association and have raised nearly in support of the cause. I am also an avid triathlete, having completed 20 triathlons.