Amanda Cella

Background

About Amanda Cella

Passionate about fashion, sustainability, and business strategy, with a multicultural and international background. I hold a Master’s degree in Fashion Buying & Merchandising from Istituto Marangoni and a Bachelor’s degree in Economics & Management from Università Cattolica. My recent academic work explored sustainable innovation in the fashion industry, with a focus on transitioning from a linear to a circular economy. Fluent in English, Italian, Spanish, and French, I bring a global perspective, analytical mindset, and creative energy to every project.I have just completed my internship at Chanel as Visual Merchandiser, where I supported store layout updates, product rotation, and visual display execution in line with the brand's luxury standards. This experience has allowed me to deepen my skills in creativity, organization, and retail strategy while contributing to an elevated customer experience.Currently, I am working as a Fashion Buying Assistant at QVC, where I support the buying team in product selection and assortment planning, sales performance analysis, trend research, and coordination with vendors to ensure timely product delivery. This experience is helping me strengthen my analytical, negotiation, and merchandising skills, as well as gain a deeper understanding of the commercial and strategic aspects of fashion retail.