Amanda Crapper

Background

About Amanda Crapper

With 15+ years of work experience and a unique blend of creative vision and business sense, I am a skilled digital marketing professional known for my astute understanding of what people want and how to provoke action. A people person who loves the rewarding challenge of building a brand, I thrive on leaving customers feeling informed and educated and even sparking joy and delight. Given my metrics-driven mindset, I am experienced in digital marketing communication (SEO, SEM, SMM), web analytics (CPC, CPA, CTR) campaigns, and setting up the entire marketing cycle from strategy planning to project closures. Certified in social media and digital marketing, I am driven to inspire and brainstorm fresh ideas, manage deliverables, captivate the target market, and help the organization stay fresh and competitive. With a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences, I am passionate about defining and articulating brand stories and implementing integrated marketing plans that organizations can utilize to maximize their reach. Skilled in driving media planning, channel activation, and campaign productivity tactics for optimal end-to-end marketing improvement, I leverage my communications, advertising, branding, content creation, and graphic design knowledge to deliver measurable and ROI-positive results. Being accustomed to the high service levels required, given my experience in social media planning and management, I am a proactive problem solver with exceptional communication skills and meticulous attention to detail. Experienced in driving my team toward maximum productivity and efficiency, I am a solutions-oriented leader known for developing compelling sustainable and brand strategies that deliver results.