Amanda Dahlby

Background

About Amanda Dahlby

Marketing executive with proven ability to generate revenue through cost-effective inbound marketing strategies. Detail-oriented strategic thinker. Equal parts creative and analytical. Fifteen years within in-house marketing agency roles has provided me with expertise in nearly every facet of B2B marketing. I'm drawn to challenging roles where I can make an impact. Areas of expertise include: • Lead generation • Marketing strategy • Branding • SEO/SEM • Content marketing • Events marketing • Website and landing page development/optimization • Account-based marketing • Marketing analytics • Social media marketing • Email marketing • Direct marketing • Digital marketing • Copywriting • Public relations • Display advertising (including native/retargeting/geofencing) • Market research Achievements: • Designed and executed demand generation strategies resulting in 96.5% year-over-year sales increase for a key product line. • Planned and executed marketing tactics that doubled annual revenue. • Wrote article promoting new product that captured attention of Washington Post and led to front-page article. Also earned media coverage on CNN Headline News. • Transformed company’s brand image from a well-kept secret to a well-known industry thought leader. • Championed initiative to implement Salesforce CRM and Pardot marketing automation system. • Redesigned and optimized company websites, increasing traffic exponentially and increasing inbound leads by over 500%.