Amanda Durman

Background

About Amanda Durman

Profile An entrepreneurial and commercially astute senior business leader over 30 years’ experience driving P&L performance in matrix organisations, SMEs and business start-ups in the EMEA Med Tech Sector. A robust approach to introducing new disruptive technologies and services, consistently delivered in a continually evolving med tech environment, applying unique knowledge of developing markets to deliver accelerated growth and profitability for the organisation and its investors. Capitalising on an extensive med-tech expert network and a successful track record with National Institute for Health and Care Excellence (NICE) to secure market access. A history of creating a clear strategic market development approach and clear and compelling value propositions whilst assembling and providing robust team leadership in business turnaround situations. Areas of Expertise - Sales & marketing strategy - Portfolio & channel management - Pricing strategy/margin growth - P&L performance - Partnership / KOL development - Risk mitigation & management - Business unit management- Business turnaround strategy - Sales process development - Market & opportunity analysis - Salesforce CRM system - PRINCE2 project management