Seniority
Manager
Department
Other
Location
Amsterdam
Industry
Retail
Company size
96K
Contact information
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a•••••••@nike.com
Phone
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Background
About Amanda Ehrnrooth
I’m a data-driven, entrepreneurial creative obsessed with creating community and planet-led futures through new concept creation and business model, product, and service innovation. With an industrial design and strategy background, I bring my human-centred design practices, brand-driven innovation and lean start-up methods to the center to identify, accelerate and scale novel ideas. My +7 years experience in the design and innovation space has taught me the fine balance between desirability, feasibility, and viability to identify white space and enable future growth. Previous work has provided the opportunity to gain international expertise within B2C brands and the B2B domain across various industries ranging from start-ups to stock listed companies.
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