Amanda Fransdal

Background

About Amanda Fransdal

I’m a strategic, analytical, and highly collaborative full-stack marketer focused on building go-to-market engines that drive measurable revenue impact.I’ve built and scaled GTM motions inside high-growth, PE-backed B2B SaaS organizations, where speed, rigor, and accountability matter. I’m energized by solving complex problems during periods of rapid commercial growth and translating ambiguity into focused execution.I operate as a true commercial partner, accountable to pipeline and revenue targets, and deeply aligned with sales, product, and finance. I connect strategy to execution, turn data into decisions, and turn plans into performance.What I do best:→ Build scalable, revenue-driving GTM systems→ Align marketing, sales, and product around shared outcomes→ Use data, experimentation, and iteration to continuously improve performanceCore areas of expertise:→ GTM strategy and execution across the full funnel→ Marketing analytics, operations, and performance measurement→ Paid and digital strategy with clear ROI and ROAS visibility→ Omnichannel campaign design and execution→ Experimentation, A/B testing, and continuous optimization→ Product marketing, messaging, positioning, and launch strategy→ Pricing and packaging strategy informed by data and market signals→ Sales enablement that improves conversion efficiency and rep effectivenessHow I partner:→ BDR and sales teams to improve lead flow, conversion rates, and pipeline quality→ Revenue leaders and RevOps to drive forecast accuracy, funnel health, and operational clarity→ Product management to align roadmap, launches, and positioning to buyer needs→ Finance and executive leadership to connect investment to outcomesI’m especially motivated by building clarity in complexity, aligning cross-functional teams around a shared GTM vision, and creating repeatable processes that scale with growth. If you’re building, refining, or accelerating a GTM motion, I’m passionate about making it work better and proving it with data.