Amanda Fraser

Background

About Amanda Fraser

Strategic Marketing Communications Leader with 10+ years of expertise in B2B and B2C industries, specializing in crafting and executing high-impact marketing and social media strategies that enhance brand visibility and drive audience engagement. PROJECT MANAGEMENT - Subject Matter Expert in content and social media strategy, driving execution with precision - Adept at leading cross-functional teams to deliver comprehensive plans on time and within scope - Skilled in budget management and agency oversight, optimizing resources for maximum efficiency - Proven ability to develop and implement integrated marketing campaigns that drive engagement and results CONTENT MANAGEMENT - Established track record in crafting and executing successful content marketing strategies and editorial planning - Expertise in content creation, SEO, and digital optimization to enhance visibility and engagement - Proficient in DAM and CRM tools, ensuring seamless content organization and audience targeting - Experienced in authoring content tailored for strategic audiences across multiple platforms SOCIAL MEDIA MARKETING - Seasoned strategist in social media, leveraging trends and insights to amplify brand presence - Skilled in producing engaging, meaningful content that fosters audience connection and loyalty - Strong storytelling abilities to craft compelling narratives that resonate across digital channels - Experienced in influencer management, including sourcing, contract negotiation, and performance analytics KEY SKILLS Cross-Functional Communication | Social Media Management Tools (Sprout)| Hubspot | Social Media strategy | Social Media Networking Platforms (Facebook, Instagram, LinkedIn etc.) Stakeholder Engagement | Problem Solving | Budget Management | Internal Communications | Email Marketing | Intranet Technologies and tools | B2B Brand Communications | B2C Brand Communications | Media Strategy | Intranet & Newsletter Content Management | Content Governance & Employee Engagement | Cross-Functional Editorial Planning LANGUAGES Native proficiency in English Contact Me At: Amanda.m.cavill@gmail.com