Amanda Goldman

Background

About Amanda Goldman

Strategic marketing and communications executive with 10+ years of experience, a strong background in brand and product marketing strategy, and known for driving business growth and revenue through innovative marketing initiatives. Proven ability to acquire customers, foster repeat purchases, and enhance company positioning across diverse markets using industry-leading practices and emerging trends. Growth Marketing | Marketing Automation Email: amandafgl@yahoo.com Expert in developing integrated campaigns to drive awareness, engagement, and conversion, expanding client bases, and launching new B2B products and events. This includes conducting market research for brand development and North Star messaging, executing multi-channel digital marketing campaigns, and implementing lead generation and nurturing strategies. Exceptional project management skills and a track record of delivering results on time and within budget. Skilled in content marketing development, SEO strategy, and social media creation. Proficient in email marketing automation campaigns incorporating segmentation, A/B testing, targeted workflows, and smart content, providing comprehensive campaign data analysis to stakeholders and leveraging insights to enhance performance. CORE COMPETENCIES: • Marketing Campaigns • Marketing Automation, HubSpot • Digital Marketing • Market Research • Product Marketing • Brand Development • Strategic Planning • Content Marketing • KPIs, Data Analysis • Communication & Collaboration ACCOMPLISHMENTS:~ Established AOTA’s annual Member Appreciation campaign, recognized by Associations Now and The Membership Manager Report for marketing achievement, generating a 760% increase in attendance upon campaign completion.~ Led a team in developing multi-channel digital marketing campaigns to enhance brand preference and expand customer base, resulting in a 151% increase in conversions and a 60% reduction in overall CPA.~ Developed lead nurture campaign, including creation and management of digital newsletter, yielding a 3% average annual increase in new customers over the last 7 years.~ Increased OT Month product sales by an average of 32% annually by expanding digital marketing efforts, including influencer marketing, and launching “OT Stories” from professionals to promote the value of the OT profession.~ Grew professional development digital product line, generating a 420% increase in revenue by improving marketing strategies and messaging based on customer feedback.