Amanda Grocock

Background

About Amanda Grocock

As an experienced General & Marketing Manager, Amanda Grocock devises ways for you to inspire visitation to your destination & simplifies the complexity of business to drive operational efficiency. Inducted into the City of Adelaide Women’s Honour Roll as the youngest & first female appointed to the position of General Manager Rundle Mall Management Authority, Amanda is the Principal & Founder of Amanda Grocock Consulting; a boutique Business & Marketing Agency specialising in the strategic management & marketing of complex environments for economic success. Amanda is an accomplished marketing professional known for her unique perspective on positioning, promoting & attracting engagement with brands & places. Her understanding of customer-centricity & data driven decision making is evident in her passion for supporting businesses to grow via strategy development & business planning. A natural leader with a great affinity for businesses, mainstreets, precincts and shopping centres, Amanda holds both a Master of Business Administration & a Commerce degree, coupled with over fifteen years professional experience in visitor attraction, retail commercial property, communication, consulting, event design & management, local government, leadership, marketing, retail & tourism. She has a proven track record of developing & implementing high quality, strategic business & marketing plans, precinct management, government advocacy stakeholder engagement & tailoring communication strategies to a plethora of interested parties, & has an innate sensitivity to, & ability to act on, politically complex issues. Professional experience has provided the opportunity to: ⁄ Prove her aptitude & energy for public speaking & media representation ⁄ Manage complex political relationships ⁄ Lead & implement organisational change & the professional development of people ⁄ Manage large scale projects including the rebranding and redevelopment of Rundle Mall, Vogue Festival, and the publication of UNIQUE Magazine ⁄ Build collaborative relationships across all levels of an organisation; & ⁄ Identify, articulate, communicate and advocate for stakeholder interests. As a Board Chair, Amanda has a working knowledge of not-for-profit operations & the role of the Arts in the creative, economic & cultural development of our Country. Send an email [amanda@amandagrocock.com] or make a time to chat [https://calendly.com/amanda-grocock-consulting] about how Amanda can help you drive visitation to your business or precinct.