Amanda Koppes

Background

About Amanda Koppes

Director of Product Management with 15+ years of experience across product and marketing, leading strategy, monetization, and growth for large-scale digital subscription portfolios. I bring a results-oriented approach to product leadership, with extensive experience contributing to P&L performance, driving revenue and profitability, and translating customer and market insights into products that perform.My background blends product strategy with hands-on marketing expertise, including go-to-market planning, pricing and promotional strategy, lifecycle marketing, CRM and retention, and user experience optimization. I have extensive experience working with internal sales and marketing channels as well as building and managing long-term partner relationships, aligning roadmaps, negotiating contracts, and driving shared business outcomes.I bring a hands-on leadership style that creates an environment focused on accountability, execution and delivering high-value products for customers. I’ve led complex portfolios, launched and scaled new products and sites, optimized subscription and monetization models, and built long-term product and marketing strategies aligned with business goals.