Amanda Laing

Background

About Amanda Laing

Results-driven, solution-oriented, and highly organized marketing and advertising professional with a proven track record of translating complex business objectives into actionable results. 17+ years of success in developing and implementing product and marketing strategies for start-up, mid-size, and high-growth organizations, with experience managing relationships and campaigns for businesses of all sizes, as well as SaaS products, product marketing, and GTM strategies. Additionally, I leverage Artificial Intelligence (AI) for innovative marketing strategies and guide agencies and organizations in crafting effective marketing approaches. I excel at solution/product development, traditional and digital media, team leadership, operations management, and vendor/partner relationships, and am committed to ongoing self-growth and learning for both personal and business success. Areas of Expertise: Product Lifecycle Management, Product Marketing, Brand Positioning and Development, Digital and Traditional Marketing, Workflow Mapping, New Business Development, Marketing Operations Management, Lead Generation, GTM Strategy Planning, Marketing Analytics, and Budget Planning.