Amanda MacFarlane

Background

About Amanda MacFarlane

As a Screen Manager here at Spark Foundry I report to the Head of Investment and work predominantly as a TV buyer, implementing Screen plans as provided by the media planners. I closely manage the planned objectives of each campaign. I am responsible for the airtime management of an array of different clients, some being audited, the latter requiring a high level of attention and optimisation in order to achieve best outcomes against other clients in market. I have a strong desire and ambition to achieve and complete every task to the highest of my ability. I pride myself on attaining and maintaining excellent relationships with my client teams and media suppliers to ensure my TV campaigns have advantageous and optimal outcomes. Day to day my role involves ensuring that the media performance objectives are delivered, the process is managed from briefing to after airdate, pre and post analysis, campaign optimisation, correct accounting and billing of campaigns, upholding processes and the relationships with the TV networks, providing accurate cost per tarp projections, monitoring TV advertising rates and audiences, providing regular market updates such as average channel shares and viewing data, top programmes, new programmes, cost and rate detail, material/traffic instructions, competitive expenditure and other reporting and data requests that are required as they arise.Outside of media, I am a professional dancer with a Bachelor of Performing and Screen Arts majoring in Contemporary dance and spend a fair bit of time dancing, walking and on my yoga and shakti mats!