Amanda McKay

Background

About Amanda McKay

With 15 years of experience in B2B marketing, I specialize in launching new products and platforms and designing data-driven strategies that align with business objectives, engage target audiences, and deliver measurable results. My expertise lies in building integrated campaigns, refining product positioning, and driving demand generation - especially within healthcare IT and SaaS sectors. What sets me apart is my ability to blend strategic vision with execution: • I create marketing strategies that resonate with both C-suite decision-makers and frontline users. • I collaborate closely with sales teams to develop account-based marketing approaches that close deals and build lasting relationships. • I track success through clear metrics, always ensuring ROI-driven outcomes. KEY STRENGTHS: • Demand Generation: From lead acquisition to nurturing pipelines, I build campaigns that fuel growth. • Brand Positioning: Crafting compelling value propositions, taking into account Voice of Customer, that differentiate in competitive markets. • Team Leadership: Inspiring, mentoring and developing cross-functional teams to excel and grow. • Sales Enablement: Developing tools and strategies that empower sales teams to succeed. I thrive in fast-paced, dynamic environments where creativity meets accountability. Whether it's launching a new product, enhancing market presence, or scaling a proven solution, I'm passionate about delivering marketing excellence that makes an impact. I'm available to discuss new opportunities in the Kansas City area or virtual (remote), please contact me at amandacmckay1@gmail.com.