Amanda Munoz

Background

About Amanda Munoz

Beauty & Skincare Industry Expert | Retail Strategy Specialist | North American Market Leader Amanda Munoz is an accomplished leader in the beauty, skincare, and optics industries, currently serving as the Director of ULTA at Dermalogica. With extensive expertise in skincare and color (makeup), Amanda has built strong relationships with key beauty retailers such as ULTA Beauty and Sephora. Additionally, she has a deep understanding of department stores like Nordstrom, Dillard's, and Bloomingdale's, as well as lifestyle retailers including Tilly's and Zumiez, and e-commerce platforms like Amazon and Zappos. Her previous tenure at Luxottica has given her a strong foundation in the ophthalmic and sun optics industries, further solidifying her strategic insights into non-beauty retail sectors. Amanda’s ability to navigate both beauty and optical markets has made her a versatile expert in retail partnerships and product strategy across multiple verticals. With an MBA and a background in sales and retail management, Amanda excels at driving growth through multi-channel strategies, fostering cross-functional collaboration, and aligning business objectives with consumer trends. Based in Orange, CA, she continues to shape the future of retail, ensuring brands achieve both profitability and lasting consumer engagement across North America.