Amanda Murdock

Background

About Amanda Murdock

Building the Future of Wellness & Immersive Entertainment Driving Growth & Engagement Across Digital Fitness, XR, and AI-Powered Platforms I’m a product and content leader with 10+ years of experience scaling innovative wellness platforms at the intersection of technology, behavior change, and immersive storytelling. From XR fitness to AI-driven personalization, I help brands unlock meaningful growth through strategic innovation, user insights, and cross-functional execution. 🧠 Product & Content Innovation Launched 500+ hours of immersive content across XR (VR/AR/MR), mobile, and digital fitness platforms. Growth & Monetization Strategy Scaled subscriptions 4x and generated $1.5M+ in annual revenue through pricing optimization and user funnel design. 🤖 AI-Enabled Personalization Exploring how AI can enhance coaching, content, and health outcomes through adaptive user journeys. User Engagement & UX Design Increased user activation by 40% and extended session duration by 35% through onboarding and personalization enhancements. 🤝 Strategic Partnerships Secured a $3M music licensing deal, expanding reach by 50% and launching co-branded content experiences. Data-Driven Leadership Leveraged behavioral insights and A/B testing to reduce churn by 15% and improve NPS. I’m passionate about building inclusive, engaging, and future-forward wellness ecosystems—and love working with mission-driven teams reimagining how we move, feel, and thrive.