Amanda Murray

Background

About Amanda Murray

Career-driven individual focused on developing and activating integrated marketing plans to drive sales and inspire consumers. I am truly passionate about all aspects of the marketing world - consumer insights and research, strategic planning and concept development, getting my hands dirty in the execution of it all and being that rare person that enjoys the finances to ensure it is profitable, delivers a strong ROI and is overall financially successful. I thrive on the consumer insights, data and research…the “why” behind our behaviors that deliver the optimal concepts and activation plans. And when it is all said and done, I have a love of Google Analytics, Nielsen/IRI graphs and endless statistics to assess the impact. I have enjoyed a unique career in nearly every aspect of marketing: all things digital and social, brick and mortar shopper/retail, e-commerce, consumer promotions, event planning, packaging design & execution, video and TV production, licensing, sports marketing, ad sales and radio (even lending my talent as a VO for commercials when needed). This diverse background has made me the well-rounded professional I am today and has fueled my ability to be a creative problem solver and think beyond the obvious. And while the business of marketing is critical, where I truly excel is building long-lasting, meaningful business relationships at all levels. Having strong communication skills and a personal style focused on approachability and positivity has positioned me as a go-to for both clients and coworkers in offices globally across all departments.