Amanda Natzel

Background

About Amanda Natzel

My expertise lies primarily in technically demanding categories such as sweaters and denim, although I possess comprehensive knowledge across various segments of womenswear, Gen Z, and tween markets. Notably, I've played integral roles in launching two Target brands – Universal Thread and Art Class toddler – over the past decade, focusing on enhancing brand identities and expanding market presence. SUSTAINABILITY ENDEAVORS: During my tenure with Art Class Toddler from 2020 to 2021, I spearheaded sustainability initiatives, achieving a remarkable 50% increase in product sustainability for the boy assortment and 35% for the girl assortment. By 2021, I successfully transitioned 100% of the boy assortment and 85% of the girl assortment to sustainable cotton and/or recycled poly. Similarly, in my role with Art Class Tween Girl from 2021 to 2023, I ensured that the entire Core assortment was sourced from BCI Cotton and recycled poly materials. PERSONAL APPROACH: I am a meticulous and focused designer with a keen emphasis on storytelling. My creative process is deeply influenced by the diverse individuals I encounter through my travels and adventures. Those who challenge my perspectives and inspire personal growth are fundamental to my continued dedication and passion in this field.