Amanda Orrell

Background

About Amanda Orrell

I help bring the mission of Texas Farm Credit to life through smart, data-driven marketing that keeps our customers—farmers, ranchers, and rural families—at the center. As the Digital Marketing and Analytics Manager, I develop marketing strategies that are both effective and intentional. My work spans everything from Marketing Cloud automation to SEO and SEM, lead generation, digital content, onboarding journeys, reporting, and beyond. I bring a well-rounded perspective thanks to both agency experience and years of in-house work within the cooperative. This gives me a clear view of what resonates in our industry—and how to keep evolving. Recently, I’ve been collaborating across teams to thoughtfully introduce AI concepts and optimization tools into our processes, helping ensure our efforts stay innovative, efficient, and aligned with our members' needs. Whether I’m analyzing campaign performance, working with our branches, or refining communications, I believe in using insights to drive decisions—without losing sight of the people behind the data. At the end of the day, I’m here to help Texas Farm Credit stay connected, informed, and focused on what matters most: serving our members and supporting rural communities. I’m always open to connecting with others passionate about rural finance, digital strategy, and using data to make a difference—feel free to reach out!