Amanda Ossama

Background

About Amanda Ossama

In a world where every pixel matters and every second counts, my name is Amanda and I’m an Integrated Media Manager at Universal Media Agency. With a passion for precision and an eye for innovation, I have been handling Orange Egypt for Telecommunications for the past 2 years. I have developed an early fascination with the interplay of words, images, and technology. Armed with a degree in Integrated Marketing Communications, I have embarked on a journey to decode the mysteries of consumer behavior and media landscapes.I have honed my craft amidst the ever-evolving media ecosystem, seamlessly blending art and science to craft campaigns that resonate. From brainstorming sessions that crackle with creativity to meticulously collecting and analyzing data insights, allocating budgets, monitoring expenditures, identifying the target audience, understanding the habits and behavior of the audience, determining the best media outlet mix, following media trends of both online and offline trends, and evaluating the success of various media strategies and campaigns, I thrive in the dynamic dance of strategy and execution.