Amanda Paul

Background

About Amanda Paul

Strategic and creative digital marketing professional with a B.S. in Marketing and a minor in Psychology, bringing a unique behavioral lens to audience engagement. I specialize in content strategy and planning, social media channel optimization, and conversion-focused email marketing—with a proven ability to strengthen digital ecosystems, drive audience engagement, and support full-funnel growth initiatives. In 2020, I joined AcousticSheep LLC as a marketing generalist, where I collaborated closely with a manager to develop and execute social media campaigns, email marketing initiatives, and blog content. This hands-on experience allowed me to build cross-functional skills while contributing to multiple areas of digital marketing. Today, I’m focused on deepening my expertise in digital strategy, content lifecycle management, SEO, and paid media. I recently earned the Google Digital Marketing & E-Commerce Certificate, an intensive program covering key areas such as customer journey mapping, analytics, UX principles, and multichannel campaign execution. With a growth mindset and an eye on innovation, I view continuous learning as essential in this fast-evolving landscape. I'm actively seeking opportunities in creative, data-informed marketing teams where I can contribute strategically and grow professionally. Let’s connect and explore how I can bring value to your team. amandapaul2017@gmail.com.