Amanda Peconick

Background

About Amanda Peconick

I graduated in Publicity at PUC Minas in 2014. In beginning of my journey, I found in Digital Marketing the career that could offer me the professional satisfaction I’m looking for to achieve my goals. I have been working in the area for over 12 years. In this trajectory I have worked on different strategies, from organic channels such as social media management, CRM and inbound marketing, as well as paid media and growth marketing strategies. In 2020 I specialized in Marketing at USP/Esalq. However, throughout my career I have always followed the news and changes in the market, doing several complementary courses, participating in events and volunteer work that helped me to deal with the challenges of each moment and preparing me for the future, developing hard and soft skills. After the professional exchange I did in India, I went through many transformations in the way I see the world so when I returned to Brazil, I was started a volunteer work in the largest youth organization in the world, AIESEC, which develops leadership through exchanges. All these experiences helped me build my professional profile. I stand out for my holistic and systemic view. I can easily connect areas and understand how we can help each other achieve better results for the company. I developed great teamwork skills, because I worked in teams with very diverse people who made me see great opportunities for growth in these differences. I've always tried to deliver beyond expectations, I have a very curious and proactive profile. My organization and self-management have been honed over time so I can deliver what I need in short and long term and run parallel projects aimed at process improvements and development and results. Due market changes and greater demand for a more analytical and data-oriented marketing professional, I sought to develop these skills and today I can stand out for my analytical vision and activities that involve decision-making based on data, from extracting them to the presentation of reports with insights. I seek to work in strategic leadership positions in which I can apply my experiences and marketing knowledge associated with business strategies, to identify opportunities for growth and development of solutions based on analyzes that add value to the company and the customer.