Amanda Rice

Background

About Amanda Rice

I'm a proactive and results-driven marketing professional specialising in the alcoholic beverage industry. Having studied Wine Marketing at the University of Adelaide and worked across both family-owned and global blue-chip liquor businesses, I have an ability to take business strategies and translate them into actionable marketing plans that are results-driven. I'm a high performing professional with over 20 years experience working across senior marketing roles for some of Australia’s most recognisable wine, spirit, beer and cider brands. I have extensive experience in brand development, product innovation, leading teams and mentoring, customer experience and integrated marketing campaigns. I'm a strong leader with exceptional interpersonal and stakeholder management skills and the ability to meet and exceed business expectations.