Amanda Russell

Background

About Amanda Russell

Senior marketing professional with over 20 years' of B2B marketing experience in the science and technology sectors • Global marketing strategy, marketing planning and delivery experience including EMEA, US, China • Builds and leads teams who can successfully plan and execute complex multi-channel marketing campaigns to global markets • Extensive knowledge of marketing systems – Pardot (marketing automation) and Salescloud (CRM)- having successfully managed global implementations and migrations from legacy systems • Knowledgeable on GDPR and how it applies to marketing automation, having devised new marketing processes and prepared FAQs to brief the marketing team • Drives a ‘digital first’ approach to marketing, transitioning a traditional marketing team to integrated digital campaigns (SEO, PPC/Google Adwords, social media, email marketing, content creation) that generate leads and nurture prospects • Proven experience in brand strategy including re-branding and post-acquisition brand architecture • Skilled at agency briefing and agency management - both creative and digital agencies • Highly effective communicator with proven ability to deliver projects within a complex global matrix structure • Demand generation and lead nurturing by implementation of a content strategy that is delivered via marketing automation • Marketing budget creation and management (c. £1million per annum) • ROI focused, led internal reporting of marketing performance against budget across marketing team • Data driven with the ability to collate and assimilate data from multiple sources and create dashboards • Strong analytical skills with the ability to turn insight into marketing strategy • Excellent leadership and change management skills • Strong commercial awareness combined with a customer-focused outlook