Amanda Schmidt

Background

About Amanda Schmidt

Dynamic higher education professional with 10+ years of progressive leadership experience in admissions, academic advising, and enrollment strategy. Proven track record of driving institutional growth through data-informed recruitment initiatives, operational excellence, and innovative student engagement strategies. As Director of Admissions at Mount Saint Mary College, I led a high-performing team across recruitment and operations, implemented data-driven drip marketing campaigns, and introduced direct admissions partnerships that expanded market reach and boosted application volume. My career is grounded in a student-centered philosophy, using analytics, collaboration, and policy reform to enhance the full admissions lifecycle—from inquiry to enrollment to graduation. Experienced in CRM systems (SLATE), cross-departmental coordination, and leading recruitment for diverse student populations including transfer, graduate, adult, and military learners. I bring a deep understanding of enrollment trends, student behavior, and strategic planning to every project. Let’s connect—I’m passionate about access to education, team leadership, and transforming admissions practices to meet today’s evolving higher ed landscape.