Amanda Shepherd

Background

About Amanda Shepherd

I find immense joy in connecting with people and navigating the intricate world of corporate communications. My journey began over a decade ago and has taken me through various sectors—from global powerhouses like HSBC to innovative firms such as Worldpay—where I’ve developed a knack for managing change communication effectively. Transforming complex ideas into clear messages that resonate with diverse audiences is what truly excites me. In my current role at Worldpay as Senior Manager of Corporate Communications, I've had some rewarding experiences that demonstrate my impact on organisational communication strategies. For instance, I analysed our corporate messaging approach which led to a 30% increase in audience engagement across targeted campaigns—an achievement I'm particularly proud of! Additionally, during my time at Herbert Smith Freehill, I collaborated closely with global stakeholders to create digital communications for significant legal technology changes. Throughout my career journey since 2009, I've worked on numerous high-pressure projects where effective communication was essential for success. At The Crown Estate, I played a key role in developing an enterprise-wide transformation portfolio's communication plan—ensuring everyone was informed every step of the way. Being part of these transformative initiatives has not only honed my skills but also reinforced my belief in the power of effective communication. Outside work hours, I’m passionate about sustainability initiatives; during my brief stint as Sustainability Officer at The Royal College of Psychiatrists, I worked diligently towards achieving net-zero carbon emissions by 2040—a cause close to my heart! This experience taught me how impactful strategic messaging can be when it aligns with broader organisational goals. If you’re looking for someone who can help navigate complex change processes through effective communication strategies or simply want to connect over shared interests in corporate communications or sustainability efforts—feel free to reach out via email! Skills- Change Management - Stakeholder Engagement - Digital Communication Strategies - Corporate Communications - Audience Engagement