Amanda Unwin

Background

About Amanda Unwin

I’m a dynamic, results-driven media sales leader with 15+ years’ experience driving revenue growth and transformation across radio, digital, and content partnerships.Over my career I’ve led high-performing national and state sales teams for Southern Cross Austereo (Triple M, Hit & LiSTNR) and now Nine Audio, partnering with C-suite executives, agencies, and major brands to unlock commercial growth.I’m known for strategic sales leadership, deep client relationships, and creative ideation that move the market forward. I’ve been privileged to lead award-winning teams; including Mumbrella Sales Team of the Year (2019) and most recently Media i’s WA Sales Team of the Year (2024 nomination) and to coach and develop some of the industry’s best talent.Beyond results, I’m passionate about building thriving, resilient cultures. I’ve designed and hosted transformative multi-day conferences and sales events that align strategy with inspiration, helping teams stretch beyond comfort zones and deliver at their highest potential. As a certified NLP practitioner, I weave mindset and communication tools into leadership, empowering teams to overcome fear, embrace change, and grow.Currently at Nine Audio in Sydney, I’m exploring how AI and digital innovation can drive smarter sales strategies and operational excellence. Having spent most of my career in Sydney but proudly calling Perth home, I’m always interested in opportunities to combine national commercial impact with a Perth base where my roots and family are.Core strengths:Strategic sales leadership & forecastingC-suite & agency relationship buildingDigital/audio innovation & transformationCulture architecture & high-performance coachingPublic speaking, keynote facilitation & conference designWhat drives me: Helping teams and leaders unlock their potential, fostering resilience and adaptability, and shaping the future of media through creativity and technology.