Amanda Wu

Background

About Amanda Wu

I'm an product designer and manager with 7+ years of experience leading different-sized teams across multiple sectors, helping mission-driven organizations solve complex and meaningful problems. My expertise lies in product management and design strategy. I enjoy addressing unmet customer needs by creating research-driven experience strategies and collaborating across functions to deliver innovative, customer-focused solutions. I'm also passionate about cultivating an innovative product culture and coaching high-performing teams. I have deep domain knowledge in finance (e.g, personal banking, investment, trading), e-commerce (e.g, onboarding, customer retention strategy, cross-sell), and cyber security (fraud prevention, data security, privacy). My work includes designing innovative solutions such as TD's first multi-account opening experience and Questrade's end-to-end digital mortgage experience, which have driven significant adoption and financial growth.