Amber Borse

Background

About Amber Borse

I am Amber Borse - Co-Founder of RYX Media. If you are a brand that wants to collaborate or is looking to work with us - reach out to me at amber@ryxmedia.com Before I share more details, here’s my story: I have been in influencer marketing for nearly 4 years now. With multiple UNICORN and LECAGY brands like Duolingo, Cambly, KukuFM, Odoo, Wondershare, Pintola, Hindustan Pencils, MamaEarth and many more under my umbrella. I started as an intern at an influencer marketing agency while just 17 years old, where I was responsible for creating influencer strategies and managing their end-to-end execution. This included curating collaboration briefs based on the influencer segment, selecting influencers, copywriting for scripts, managing deadlines, and tracking and evaluating performance. Fast forward to 2023, I launched my own agency. Alongside traditional influencer marketing, I delved deeper into the creator economy and explored how distribution can be leveraged to grow businesses. While I had extensive experience in B2C influencer marketing, I soon realized that B2B was another segment where brands could harness the power of influencer-driven distribution. However, despite widespread adoption, 60% of B2B brands fail to achieve impactful results due to poor campaign strategies. Some of the key challenges they overlook include: Struggles in Finding Genuine Influencers (Most of Them Have 60% Bot Followers) Using the Same Collaboration Brief for All Influencers Poor Performance Tracking (Due to Lack of Indicator Knowledge) The Misconception That LinkedIn Is the Only Place for B2B Influencer Marketing These are just some of the issues brands face. Every campaign requires a data-driven strategy to deliver guaranteed results. This is where my expertise comes in—crafting analytical, data-backed strategies monitored across 10+ performance indicators and my team handles end-to-end execution, ensuring brands achieve their desired outcomes through influencer marketing. Hence if you are a B2B brand who needs help in cracking influencer marketing for you company, You can contact me here: amber@ryxmedia.com