Amber Daugherty

Background

About Amber Daugherty

I spent the first 10 years of my career in healthcare communications - writing, planning, producing, reporting - and asking the same question: Does any of this actually make a difference? Too often, no one wanted to know. The goal was to stay busy, not measure impact. So I went back to school to figure out what better could look like. My MCM (Master of Communications Management, McMaster + Syracuse) research focused on how PR and comms can demonstrate - and improve - their value. I dug into how we connect tactics to outcomes and shift from activity to strategy. Now, I get to explore those ideas in real time, working with teams who want to do this more effectively. I may not have all the answers - but I care deeply about asking better questions and helping others do the same. What excites me: Making measurement meaningful Connecting comms to business outcomes Turning frameworks (like the Barcelona Principles) into action Building trust through strategy, not spin Always up to collaborate, question the status quo or nerd out over smart comms - let’s talk!