Amber Farley

Background

About Amber Farley

At FMS, we help banks become brands. My job is to help your bank's brand be visible, compelling, relevant, authentic and functional across the digital landscape. I oversee the digital touchpoints of entry for your bank — all virtual, interactive expressions of your brand. If it has a screen, I understand how to maximize its appeal. I’ve spent several years in traditional and digital advertising, which allows me to holistically speak to clients’ overall marketing objectives, both online and offline. We turn your bank’s strategic branding and marketing objectives into creative conversational opportunities.My responsibilities include- overseeing all digital marketing touchpoints- keeping up with emerging media- understanding user experience- developing digital, social and content marketing strategies- developing LinkedIn and social selling training programs- training bank employees on social media beat practices- consulting on social and digital marketing best practices WHEN SPEAKING & TEACHINGI am fortunate enough to be asked to teach and present bank branding, bank marketing, digital marketing and social media strategies not only to banks around the country, but also at national banking schools like Stonier Graduate School of Banking and the ABA Bank Marketing School, as well as at statewide bank marketing conferences and summits across the U.S.WHILE AT HOMEI am happily married to my best friend and am a mother to two beautiful children. During my “me” time, I enjoy spas, reading, traveling, football, coffee, beach walks, yoga, cardio, meditation, redoing vintage furniture, yard selling, dining out, cooking and beach cleanups.