Amber Hanson

Background

About Amber Hanson

Senior leader 15+ years of public, private, and non-profit sector experience at the intersection of strategic communications, engagement, and mission-driven brand leadership. Known for building trusted relationships across diverse interest and rights holders — including government, First Nations, community, media, and industry partners to advance shared goals. A creative, collaborative, and values-based leader with a track record of delivering complex, high-profile initiatives — from national strategies and major events to waterfront revitalization and sustainable tourism development. Adept at navigating competing interests, fostering meaningful dialogue, and turning bold ideas into tangible results. Highlights include: • Led strategic communications for the development and public launch of UVic's Accelerating Community Energy Transformation initiative, uniting academic, municipal, and Indigenous partners to drive collaborative climate solutions and support Canada’s clean energy transition. • Leading the design and launch of a $55M sustainable marine development in Sidney, BC. • Shaping the national visitor experience and external relations strategy at Parks Canada. My work reflects a deep commitment to reconciliation, climate adaptation, and inclusive economic development — aligned with the UN Sustainable Development Goals and regional priorities. I’m inspired by innovation, community resilience, and the potential of the working waterfront to be both a place of connection and catalyst for change. Specializations: executive communications, brand and reputation management, First Nations engagement, strategic partnerships, community engagement, public/media relations, strategic storytelling. Specializations: strategic communications planning, public/media relations, brand/reputation management, speech writing, product development, digital storytelling, event planning/promotion, partner engagement.