Amber Hellyer

Background

About Amber Hellyer

Passionate about professional development and building my skill and knowledge base. Keen interest in all facets of digital marketing, in particular around brand management and promotion, marketing automation, audience segmentation, data collection, and content strategy. 5 years experience in the entertainment industry at Universal Music NZ, primarily focused on increasing connections and engagement with the fan community, and managing the company’s consumer facing brand via multiple platforms; including web, EDM, Facebook, Instagram, Twitter and TikTok. Data acquisition was a key KPI in the role - building fanbases for local and international artists through content, social media promotions and email marketing. I also engaged and facilitated a team of brand ambassadors and micro influencers as part of a grassroots influencer strategy. Prior marketing experience includes driving inbound leads through marketing automation software, producing and amplifying written content for web, social media and email communications. Bachelor of Law and Bachelor of International Business. Key strengths are leadership, organizational skills, creative thinking and writing, communication, ability to rapidly acquire new processes and skills.