Amber Phillips

Background

About Amber Phillips

I am a creative and strategic brand leader with over 20 years’ experience shaping brand experiences, cultural activations, and integrated campaigns for some of Australia’s most iconic brands. Currently Head of Brand, Marketing & E-Commerce at Fenton & Fenton, I have led the brand’s relaunch post-liquidation, reimagined the retail and digital experience, and orchestrated large-scale activations, art shows, partnerships and cultural collaborations that deepened customer connection and delivered measurable growth. My career spans both agency and client side - from relaunching Virgin Australia and launching the Velocity Loyalty Program at Cummins & Partners, to senior roles at George Patts, Clemenger, Young & Rubicam, Big Red, and founding my own consultancy Wunderbrand. Across every role, I have built high-performing teams, united creativity with commercial strategy, and delivered experiences that inspire, engage and endure. I thrive in creatively led, customer-first businesses, where brand storytelling and cultural relevance are as important as commercial outcomes. Specialisations include: Experiential Marketing & Brand Activations Brand Strategy & Positioning Creative & Strategic Direction Campaign, Content & E-Commerce Leadership Partnerships, Influencer & PR Team Leadership & Culture Building Styling, Visual Merchandising & Retail Experience Copywriting, Editing & Creative Production Past brand work includes: Fenton & Fenton • Virgin Australia • Jetstar • Velocity • City of Melbourne • Tourism Queensland • Tourism Whitsundays • Cadbury Schweppes • Nestlé • Victoria Bitter • Peregrine Adventures • A Perfect Space • and more.