Amber Proctor

Background

About Amber Proctor

Analytical and adaptable media professional with a multidisciplinary background in communication research, media monitoring, and data analysis. Proven expertise in extracting actionable insights from complex media landscapes, with experience supporting strategic decision-making at both academic and corporate levels. Currently serving as an Advanced Media Analyst at PublicRelay, bringing over a year of experience in synthesizing high-volume media data into clear, client-ready reports that inform public relations and reputation strategies. Previous roles span property administration, academic research, and customer-facing environments—demonstrating a strong ability to manage diverse priorities, communicate across departments, and meet tight deadlines. Adept in both qualitative and quantitative methodologies, with hands-on experience using tools such as Excel, Google Sheets, and R Studio to support data-driven conclusions. Known for precision, critical thinking, and a collaborative mindset that contributes to high-performing teams. Combines a sharp eye for detail with a service-oriented approach, making complex information accessible and relevant to key stakeholders. Leverages this skill set in a forward-thinking media communications team that values integrity, continuous learning, and inclusive workplace culture.