Amber Prothero

Background

About Amber Prothero

I’m a music-led event expert, Client Executive at SongDivision—where we help the world’s top brands like Microsoft, PwC, and Bayer drive culture and engagement through interactive musical experiences—and founder of Prothero & Co, delivering world-class live music for luxury events and brand activations. At SongDivision, I collaborate with leaders across financial services, pharmaceuticals, and tech to help them build stronger, more connected cultures through the transformative power of music. In my role as Client Executive, I work closely with HR and event teams to design unforgettable musical experiences—from Team Anthems to Rock & Roll Game Shows—that foster alignment, boost morale, and elevate employee engagement. Music is more than a medium—it’s a catalyst for connection. Whether uniting global teams after a period of change, celebrating company milestones, or reinforcing strategy in a way that sticks, I’m proud to play a part in helping companies turn moments into movements. A few words from our clients: “You kicked off our journey into a new culture—I’m so grateful for your support.” – Bayer “It lifted the vibration of energy in the room. It was magical.” – Bupa “You made every single person in the room feel valued and proud.” – Rolls-Royce “A great company, connecting employees and customers using the power of music.” – Sir Richard Branson, Virgin Group Alongside my work at SongDivision, I’m also an independent Pop/Soul artist and the founder of Prothero & Co, a premium live music collective that specialises in curating bespoke entertainment for luxury events, brand activations, and weddings. With over a decade of international performance experience, I’ve had the privilege of working with global names like Oh Polly, Sephora, UEFA, and Four Seasons, and performing at iconic venues including The Ned, Sky Garden, and Louis Manchester. At Prothero & Co, we’re less about cookie-cutter party bands—and more about creating soundscapes that define a moment. Whether that’s through soulful ceremony music, high-energy showcases, or a tailored string quartet, we work with our clients to build something truly unforgettable. Music drives everything I do—whether I’m on stage, in the studio, or at the table with a client. And I feel lucky to live at the intersection of artistry and impact.