Amber Roca

Background

About Amber Roca

With over five years of experience in marketing and sales, I am passionate about crafting and executing impactful strategies that drive brand awareness, customer loyalty, and revenue growth. Currently, as the Public Relations Officer at the Marine Corps Marathon Organization (MCMO), I oversee marketing programs for one of the world’s largest and most prestigious marathons. I’m proud to contribute to MCMO’s continued success by building strong relationships, enhancing public perception, and supporting our incredible volunteers and participants. In my current role, I lead Public Relations efforts at the Marine Corps Marathon Organization (MCMO), working closely with sponsors, media partners, vendors, and volunteers to deliver an exceptional experience for over runners and spectators each year. Drawing from my background in sponsorship, I manage key relationships and ensure seamless communication with stakeholders to enhance brand visibility and engagement. I leverage my expertise in customer relationship management (CRM), email marketing, social media, and event coordination to promote the MCMO brand, generate leads, and drive conversions. Additionally, I play a key role in the development and execution of our annual PR strategy, marketing plans, and budgets, while continually analyzing campaign performance and feedback. I am passionate about evolving in my PR career, learning new skills, and seeking opportunities for growth as both a marketer and a professional.