Amber Shafer

Background

About Amber Shafer

With a proven track record in product marketing and go-to-market leadership, my career has been defined by designing customer and market research programs and executing innovative strategies that drive growth and brand visibility for B2B SaaS solutions. At Wowza, I led the go-to-market strategies by refining market segmentation and developing buyer personas. My focus on competitive intelligence and cross-functional collaboration helped improve customer retention and optimize product positioning. At Phenix, I spearheaded a comprehensive brand refresh, elevating digital marketing performance and positioning the company as a thought leader in real-time streaming through initiatives like the Super Bowl Latency Study. I leveraged advanced generative AI tools to strategically enhance content performance, driving alignment with search goals and ensuring messaging consistency. At Webroot, I launched a network security product distinguished by its advanced machine learning and AI capabilities, gaining valuable experience in marketing cutting-edge technologies. Following the product launch, I led a comprehensive research program that informed both the product roadmap and messaging/positioning strategies for a combined portfolio post-merger between Webroot and Carbonite. This work was critical in aligning the product strategy with market needs and ensuring a seamless integration of the two product lines. I have a proven track record in developing comprehensive sales enablement tools, conducting extensive customer research and competitive analysis, and optimizing digital marketing strategies that align with business growth objectives. My expertise in cross-functional collaboration, combined with my ability to translate research findings into actionable go-to-market strategies, enables me to deliver measurable business impact across digital channels and marketing campaigns. I’m seeking a senior product marketing role where I can leverage my experience to drive innovation and growth in a dynamic, fast-paced environment.#Saas #B2B #B2B2C #ProductMarketing #CustomerResearch #CustomerInsights #DigitalMarketing #OpenToWork #AI #ML #MarketingAI