Amber Shore
Director of Digital Adoption & Cx at Arvest Wealth Management
Based in Oklahoma City, United States
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Seniority
Other
Department
Other
Location
Oklahoma City
Industry
Investment Management
Company size
210
Contact information
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a•••••••@arvest.com
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Background
About Amber Shore
I lead transformation at the intersection of digital experience, wealth strategy, and client-centered service models within financial services.My focus is simple:build experiences and platforms that actually work — for clients, advisors, and the business.I’ve led initiatives that move beyond incremental improvement into real operational change, including: • Increasing digital adoption from 13% to 27% in 14 months through CX, marketing, and behavioral design • Redesigning account opening from a 1.5-hour fragmented process to a streamlined experience, reducing platform sprawl (7 → 4 systems) and eliminating redundancy • Driving client segmentation and service model transformation to better align experience, value, and deliveryI partner closely across product, operations, and vendors to: • Translate strategy into executable roadmaps • Improve platform integration and data flow • Reduce friction across the end-to-end client journeyCurrently pursuing a BSBA at Thomas Edison State University (TESU) to complement hands-on leadership with formal business strategy, operations, and emerging technology.I’m especially interested in all topics related to: • Digital experience leadership • AI strategy & segmentation • Platform transformation and ecosystem designADDITIONAL STRENGTHS • Systems thinker with ability to simplify complex environments • Strong executive communication and cross-functional influence • Deep understanding of financial services platforms and client experience challenges
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