Amber Stringer

Background

About Amber Stringer

As Director of Marketing at Somerset Hardwood Flooring, I lead the strategy and execution behind one of America’s most trusted hardwood flooring brands. With a deep passion for authentic craftsmanship and sustainable design, I drive initiatives that strengthen brand identity, support dealer success, and connect homeowners with high-quality American-made flooring. From digital transformation to national advertising, my role blends creativity and analytics to elevate Somerset’s presence in the market. I work cross-functionally with sales, product development, and customer service teams to ensure our marketing reflects the values that define us: quality, integrity, and timeless design. Key focus areas include-Brand strategy and messaging -Dealer marketing support and tools -Digital campaigns and lead generation -Website development and SEO -Product launches and go-to-market strategy -Trade shows and industry partnerships Whether it's launching a new collection, building relationships with our customer network, or sharing the story of Appalachian hardwoods, I’m proud to market a product that’s made to last—and built with purpose. Let’s connect if you’re passionate about great design, strong brands, or the future of American hardwood flooring manufacturing.