Ambria Hatcher

Background

About Ambria Hatcher

Ambria Hatcher is a visionary operator, systems architect, and strategic leader with 25+ years of experience in operations, customer experience, and franchising. She is the creator of the Perfect Tan in One Day™ model and the architect behind the foundational systems used to scale one of the fastest-growing wellness brands in the U.S—expanding from a handful of locations to over 100. Her contributions include: • Building and automating a national launch system that supports multi-location openings simultaneously • Scaling Guest Services from 5 to 40+ representatives through documented SOPs, ticketing infrastructure, and AI-enabled training tools • Rebuilding Recruiting, Maintenance, and Training departments from the ground up with scalable workflows • Coaching and onboarding key leadership (CMO, COO, franchise operators, and managers) through systems, expectations, and mindset alignment • Mentoring over employees across training, performance, and personal development Ambria is known for her ability to see 5+ years ahead, reverse engineer long-term growth plans, and remove friction between teams, tech, and leadership. Her work continues to shape the systems, teams, and experience strategies that support high-growth operations and customer-centric franchise models.