Amelia A.

Background

About Amelia A.

Creative professional with a passion for color, trend, brand development, and sustainability. 15 years of experience developing owned brands + licensed products, with proven ability to drive sales in women’s, kids’, home decor, essentials, pets, sporting goods, electronics, and beauty categories. As the Trend Lead and Print + Pattern Director, I develop and present macro and seasonal trend direction to peers, merchant teams and Sr. leadership. I lead CMF and art direction at the macro and seasonal level for Beauty, Electronics, Travel, Pets and Essentials owned brands. I direct an internal team to create print + pattern collections for retail products supporting $7B in annual sales. I train vendors and freelance partners on owned brand style, voice, and aesthetic trends. I am passionate about evolving the trend process to support sustainability and circularity. Committed to ongoing learning and personal development, I believe in leading by example.