Amelia Johnson

Background

About Amelia Johnson

I’m a strategic digital marketing leader with over a decade of experience helping beauty, travel, and lifestyle brands turn visibility into loyalty. Currently, I lead media and communications at Aveda Florida, where I’ve built scalable marketing systems and digital strategies that help salons grow their guest base, strengthen their brand, and stay connected with their communities. My sweet spot? Blending data and storytelling to craft campaigns that not only perform—but resonate. From launching new guest acquisition programs and leading state-wide rebranding efforts, to driving triple-digit increases in reach and engagement, I’m energized by opportunities to connect strategy with heart. I’ve also had the privilege of working in the travel sector, running paid and organic content that invited millions to discover the beauty of Florida’s Gulf Coast. Across all my roles, I’ve prioritized clarity, creativity, and collaboration—bringing people together to get good work done (and enjoy the ride along the way). Always happy to connect about marketing leadership, brand building, or future opportunities where purpose meets performance.